#TechLaw2022: Influencers, Marketing, and Regulated Advertising







Product Type: Course

This course has no current sessions.


DescriptionMore Detail

Get up to date on key #industrytrends over lunch

Register here to attend Influencers, Marketing, and Regulated Advertising session only

—Rebroadcast—
Jump Start on CPD 2023
Monday, March 6, 2023

On the rebroadcast date, you will have until midnight of that rebroadcast date to access the course. Please note that technical support will be available during regular CLEBC business hours.

(Original Course Date: November 8, 2022)

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Subscribe to Courses On Demand, our comprehensive online resource with 21,500+ videos and 5,400+ papers from CLEBC courses. This course will be added to Courses on Demand approximately 30 days from the original course date.

Who should attend: Business lawyers, in-house counsel, and all who advise or work with technology companies

Learning level: All levels

It's never been easier for businesses to communicate with existing and potential customers worldwide, which is both an opportunity and a risk. Whether it's basic marketing, using influencers to gain credibility, or entering new (and sometimes highly regulated) markets, this worldwide reach can bring with it some fairly novel regulatory concerns. Topics to be covered will include:

  • avoiding misleading advertising
  • compliance programs regarding advertisements and promotions
  • social media marketing
  • working with influencers
  • contests and promotions
  • regulatory frameworks

This course is part of the #TechLaw2022 Series (click here to register for all four sessions). In this four-part series, you will learn about the key issues that business lawyers face in the fast-moving world of tech transactions. The courses in the #TechLaw2022 Series are:

1. Life Cycle of a Startup—Founding to Financing to Exit
Wednesday, September 28

2. Privacy and Cybersecurity—What Every Lawyer Needs to Know
Tuesday, October 11

3. Top 10 Emerging Tech Issues for Today's Business Lawyers
Tuesday, October 25

4. Influencers, Marketing, and Regulated Advertising
Tuesday, November 8

Law Society of BC CPD Hours: 1 hour (this course does not contain professional responsibility and ethics, client care and relations, and/or practice management). 

Please note: The CPD hours of the rebroadcast will either meet or exceed the CPD hours of the original live webinar course.

Course Chair
Ryan J. Black — DLA Piper (Canada) LLP, Vancouver

Jump Start 2023 EARLY BIRD 
Register by Feb. 6/23
Regular Price
After Feb. 6/23
Rebroadcast  $74   $67 $99   $74
Rebroadcast Articled Student $49.50   $37 $49.50   $37

Are you an Indigenous lawyer or community member?
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Experiencing financial hardship due to COVID-19?
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Please contact Customer Service for more information.

Registration includes an electronic copy of the reference materials.

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CLEBC Program Lawyer* 
Genevieve Chang
gchang@cle.bc.ca
*non-practising


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