Marketing and Business Development for Associates 2024

Build your legal network with integrity and authenticity

Tuesday, November 5, 2024
12:30 pm – 1:30 pm
via webinar only

—Rebroadcasts—
On the rebroadcast date, you will have until midnight of that rebroadcast date to access the course. Please note that technical support will be available during regular CLEBC business hours.

Jump Start on CPD 2025
Tuesday, March 4, 2025

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Who should attend: Lawyers with less than three years experience, articling students

Learning level: Fundamental

In the early years of practice, associates are often focused on honing their legal skills, leaving marketing and business development to their more senior colleagues. However, building a professional network and developing your business skills early in your career can provide you with an authentic foundation for long-term success.

This course emphasizes an ethical, value-driven approach to business development and marketing, focusing on building meaningful, genuine relationships with clients, peers, and mentors. By leveraging your unique strengths and maintaining integrity in all interactions, junior lawyers can create a network grounded in trust and respect.

You'll learn practical strategies for cultivating professional connections—both internally within your firm and externally with clients and the legal community. In addition, this course will guide you on how to develop a personal brand that reflects your values, fosters lasting relationships, and positions you as a trusted advisor.

Whether you're just starting or looking to advance your career, this course offers actionable insights into how junior lawyers can build a client base, create meaningful networks, and establish a reputation that will carry them throughout their careers—all while staying true to their ethical compass.

Law Society of BC CPD Hours: this course is not CPD eligible (this course will contain a minimum of 1 hour pertaining to professional responsibility and ethics, client care and relations, and/or practice management)

Course Instructor
Allison Wolf — Founder and Lead Coach, The Lawyer Coach, Vancouver

CLEBC Program Lawyer*
Genevieve Chang
gchang@cle.bc.ca
*non-practising