21st Century Persuasive Legal Writing

—Rebroadcast—
Jump Start on CPD 2018
Friday, March 9, 2018
12:30 pm – 3:30 pm via webinar

(Original date: October 19, 2017)

Who should attend: Lawyers who know that fluff is for pillows, not legal documents; those who want to learn to distil their writing to its essence and become more persuasive in the process. 

Learning level: All levels

Join us as nationally recognized legal educator Stuart Teicher, Esq. gives an engaging program on persuasive writing. In this three-hour program, Stuart calls upon his talents as a "CLE Performer" and training as an adjunct law professor to explain how to create powerful, persuasive legal writing.

In the first hour, known as the "Persuasive Writing Power-Hour", Stuart explains the fundamental process for creating winning briefs in modern practice. Stuart explains how tried and true concepts of persuasive writing remain relevant, but when viewed in a different light, yield a new paradigm called the "Surgical Strike". He explains how clear, concise, and direct writing is the key to persuasiveness. Topics covered include the importance of adopting a Captisuading™ approach and the power of implementing "plain English".

In the second hour, Stuart gets into the "Devilish Details of Persuasive Writing", when he focuses on extraordinary execution. He explains the anatomy of persuasive writing and teaches how to strengthen the building blocks of your writing by developing a more vivid vocabulary and building action sentences. Stuart discusses specific writing tactics and reveals some interesting "tricks of the trade". Finally, he explains how to ensure success with a structured editing process.

In the final hour, Stuart talks about the ethical issues in persuasive writing. Whenever lawyers put pen to paper (or fingers to keyboard), we venture into ethically dangerous territory. The ethical issues in persuasive writing aren't always as obvious as other areas of the practice, but they're still potentially damaging. How far can you stretch your characterization of a situation? Is a "fact" really a "fact" according to the rules? When does zealous advocacy turn into misleading statements?

Join us as the "CLE Performer" helps keep you on the "write" side of the ethical divide.

After taking this course you will be able to:

• utilize a new paradigm in persuasive writing called "The Surgical Strike"
• use plain English to create documents that are clear, concise, and direct
• understand the proper structure of persuasive writing
• navigate critical ethics issues in writing and communication

Past registrants' comments about this course include:

"Stuart Teicher was awesome, entertaining, vibrant, very engaging, and his presentation was entirely fulsome. Very impressed with the fact that he familiarized himself with BC's new code. Obvious that Mr. Teicher is very, very bright. Best CLE presenter I've ever experienced."

Make a day of it! Register for this course and the morning session on Drafting Readable Documents.

Law Society of BC CPD Hours: 3 hours (a minimum of 1 hour will involve professional responsibility and ethics, client care and relations, and/or practice management)

Course Instructor 
Stuart Teicher, Esq. — Teicher Professional Growth, LLC, East Brunswick, New Jersey

SPECIAL GROUP RATES! Plus-one pricing!
Gather a few colleagues around a computer to SAVE on Webinar/Rebroadcast costs! Groups pay full price for the main registrant + $99 for a half-day for each additional viewer.* Contact Customer Service for more info.

*If your group includes a student, the first registration must be at the full rate if a lawyer is participating.

Unable to attend without financial support? Learn about our Bursary Program and Easy Pay Plan.

CLEBC Program Coordinator 
Jessica Hodgins
jhodgins@cle.bc.ca