21st Century Persuasive Writing

Product Type: Course

Courses - In-Person
Start Date & Time
2019-11-22 1:00 PM
End Date & Time
2019-11-22 4:00 PM
Pan Pacific Hotel

Courses - Webinar
Start Date & Time
2019-11-22 1:00 PM
End Date & Time
2019-11-22 4:00 PM
Online Provider

Courses - Rebroadcast
Start Date & Time
2020-03-13 12:30 PM
End Date & Time
2020-03-13 3:30 PM
Online Provider

DescriptionMore DetailAgenda

Friday, November 22, 2019
1:00 pm 4:00 pm 
Pan Pacific Hotel, 999 Canada Place, Vancouver
or attend via webinar

Jump Start on CPD 2020
Friday, March 13, 2020
12:30 pm – 3:30 pm via webinar

Who should attend: Lawyers who know that fluff is for pillows, not legal documents—those who want to learn to distill their writing to its essence and become more persuasive in the process

Learning level: All levels

Join us as nationally recognized legal educator Stuart Teicher, Esq., gives an engaging program on persuasive writing. In this three hour program, Mr. Teicher, calls upon his talents as a "CLE Performer" and his training as an adjunct law professor to explain how to create powerful persuasive writings while staying on the right side of the ethical divide.

In the first hour, known as the "Persuasive Writing Power-Hour," Stuart explains the fundamental process for creating winning briefs in the modern practice. Mr. Teicher explains how tried and true concepts of persuasive writing remain relevant, but when viewed in a different light, yield a new paradigm called the "Surgical Strike." Stuart explains how clear, concise and direct writing is the key to persuasiveness. Topics covered include the importance of adopting a Captisuading™ approach and the power of implementing "Plain English."

In the second hour, Stuart gets into the "Details of Persuasive Writing," when he focuses on extraordinary execution. Mr. Teicher explains the anatomy of a persuasive writing and teaches how to strengthen the building blocks of your writing by developing a more vivid vocabulary and building action sentences. Stuart discusses specific writing tactics and reveals some interesting "tricks of the trade." Finally, he explains how to ensure success with a structured editing process.

In the final hour, Stuart talks about the ethical issues in persuasive writing. Whenever lawyers put pen to paper (or fingers to keyboard), we venture into ethically dangerous territory. The ethical issues in persuasive writing aren't always as obvious as other areas of the practice, but they're still potentially damaging. How far can you stretch your characterization of a situation? Is a "fact" really a "fact" according to the rules? When does zealous advocacy turn into misleading statements? Join us as the CLE Performer helps keep you on the "write" side of the ethical divide.

After taking this course you will be able to …

  • utilize a new paradigm in persuasive writing called "The Surgical Strike"
  • use plain English to create documents that are clear, concise, and direct
  • understand the proper structure of persuasive writing
  • navigate critical ethics issues in writing and communication

Here's what past registrants had to say:

"Stuart Teicher was awesome! Entertaining, vibrant, very engaging, and his presentation was entirely fulsome."

"It's obvious that Mr. Teicher is very, very bright. Best CLE presenter I've ever experienced."

Make a day of it! Register for this course and the morning session on Drafting Readable Documents.

Law Society of BC CPD Hours: 3 hours (a minimum of 1 hour pertaining to professional responsibility and ethics, client care and relations, and/or practice management)

Course Chair
Stuart Teicher, Esq. — Teicher Professional Growth, LLC, East Brunswick, New Jersey



Register by Oct. 25/19
Regular Price
After Oct. 25/19
In-Person $379 $419
In-Person Articled Student $209.50 $209.50
Webinar  $339 $379
Webinar Articled Student $189.50 $189.50

Save even more with your CPDone Pass
Registration includes a link to an electronic copy of the workshop materials.

Lunch on your own.

Jump Start on CPD
Register by Feb. 10/20
Regular Price
After Feb. 10/20
Webinar Rebroadcast $269 $299

Save even more with your CPDone Pass
Registration includes an electronic copy of the reference materials.

Please note: The CPD hours of the rebroadcast may differ from the CPD hours of the original, live program.

Want to register for courses now, but prefer a monthly payment plan? Check out our Easy Pay Plan

Unable to attend a course without help from CLEBC? Check out our Bursary Program.

Plus-one pricing!
Gather your colleagues around a computer to save on Webinars and Rebroadcasts. Groups pay full price for the main registrant plus $149 ($249 for one day course) for each additional viewer. If your group includes a student, the first registration must be at the full rate if a lawyer is participating. Contact Customer Service for more information.

CLEBC Program Coordinator
Jessica Hodgins


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